Ever wanted to be the star in an airline commercial?
Now you can – thanks to an ‘innovative, industry-first’ interactive ‘AI adventure’ film unveiled by Qatar Airways.
Users can place themselves within the mini-movie – choosing from scene locations including a Qatar Airways flight, London, Doha and Tokyo – and sit back and admire their ‘performance’.
How? First of all, the viewer visits ai.flyqatar.com selects one of several romantic scenes to appear in, and a leading character, and uploads a picture of themselves. AI technology then scans it and transforms the facial features of the actor or actress into a likeness of the viewer.
A few moments later, the new clip is ready to be viewed and shared on social media, either from the flyqatar.com site or from an emailed link.
Viewers can star in a Qatar Airways commercial thanks to AI, which transforms the facial features of the lead characters using uploaded headshots. Above is a character in the likeness of MailOnline Travel Editor Ted Thornhill
MailOnline Travel tried out the feature and found that it worked seamlessly – and the character adaptation was impressive.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: ‘At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level.
‘The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.’
Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, said: ‘Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure.
Users can choose from scene locations including a Qatar Airways flight, London , Doha and Tokyo
‘After all, there’s no limit to how far a dream can take you.’
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, said: ‘With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation.
‘Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.’
