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What will Maya Jama do next? Following Love Island ratings flop PR expert says newly-single star will become ‘even more famous’ after ‘landing’ huge new gig away from villa

by London Mail
August 4, 2024
in News
Reading Time: 11 mins read
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Maya Jama has become one of the nation’s most famous faces since landing one of the biggest gigs on TV as host of Love Island.

The presenter, 30, has since gone on to bag other high profile jobs including hosting The BRITs, Comic Relief, as well as becoming the face of Dolce & Gabanna and gracing the cover of Vogue.

But after January’s spin-off Love Island: All Stars’ received it’s lowest ever ratings for a final it is unclear if she will return next year, after recently crowning main show winners Mimii Ngulube and Josh Oyinsan. 

PR expert Nick Ede told MailOnline: ‘Maya may have just come off the latest season of Love Island and split with her own love interest Stormzy but she is still one of the UKs biggest and brightest stars’.

Amid reports the couple split due to Maya prioritising work, where could her incredible career lead her next? 

Maya Jama, 30, has become one of the nation's most famous faces since landed one of the biggest gigs on TV as host of Love Island

Maya Jama, 30, has become one of the nation’s most famous faces since landed one of the biggest gigs on TV as host of Love Island

But after January's spin-off Love Island: All Stars' received it's lowest ever ratings for a final it is unclear if she will return next year (Pictured on Aftersun)

But after January’s spin-off Love Island: All Stars’ received it’s lowest ever ratings for a final it is unclear if she will return next year (Pictured on Aftersun) 

Amid reports Maya split from boyfriend Stormzy due to her prioritising work, where could her incredible career lead her next?

Amid reports Maya split from boyfriend Stormzy due to her prioritising work, where could her incredible career lead her next?

Will Maya Jama return to Love Island? 

Love Island, which first launched in 2015, saw All Stars receive it’s lowest ever ratings when just one million viewers tuning in live to watch Molly Smith and Tom Clare crowned champions.

Including viewing figures from streaming platform ITVX, 1.3 million fans watched the final, in line with last year’s final of the winter series. 

Suggesting that the show’s peak popularity is now over with incredible low in comparison to those of series four and five when over three and a half million fans tuned in.

However the latest series did see a rise with viewership up 24% on 2023’s summer season.

Love Island, which first launched in 2015, saw All Stars receive it's lowest ever ratings when just one million viewers tuning in live to watch Molly Smith and Tom Clare crowned champions

Love Island, which first launched in 2015, saw All Stars receive it’s lowest ever ratings when just one million viewers tuning in live to watch Molly Smith and Tom Clare crowned champions 

Suggesting that the show's peak popularity is now over with numbers incredible low in comparison to those of series four and five when over three and a half million fans tuned in (Maya pictured congratulating Molly and Tom)

Suggesting that the show’s peak popularity is now over with numbers incredible low in comparison to those of series four and five when over three and a half million fans tuned in (Maya pictured congratulating Molly and Tom)

Nick believes Maya daws in viewers despite the show being 'a bit tired' saying: 'She has such a great appeal as she was names in Forbes 30 under 30 as one to watch' (pictured on Aftersun)

Nick believes Maya daws in viewers despite the show being ‘a bit tired’ saying: ‘She has such a great appeal as she was names in Forbes 30 under 30 as one to watch’ (pictured on Aftersun)

Nick believes Maya draws in viewers despite the show being ‘a bit tired’ saying: ‘She has such a great appeal as she was names in Forbes 30 under 30 as one to watch’.

‘I think we will see her doing more brand deals and she’s been signed up to host next years Love Island so she wont be going anywhere fast’. 

‘The show maybe getting a bit tired and ratings up and down but she’s definitely riding high and now shes single shell be the hottest women in town’.

Maya Jama new Masked Singer judge?

Maya could soon be the queen of ITV after reportedly singing on to appear in another of it’s biggest show’s as Rita Ora’s replacement on The Masked Singer.

Rita, 34, has been a judge on the hidden identity celebrity singing competition since 2020, but is said to have quit after five series.

Nick said: ‘Maya’s allegedly been offered the job to replace Rita on The Masked Singer in the Autumn and this will make her fame even more mainstream’. 

Maya could soon be the queen of ITV after reportedly singing on to appear in another of it's biggest show's as Rita Ora's replacement on The Masked Singer

Maya could soon be the queen of ITV after reportedly singing on to appear in another of it’s biggest show’s as Rita Ora’s replacement on The Masked Singer

Rita, 34, has been a judge on the hidden identity celebrity singing competition since 2020, but is said to have quit after five series

Rita, 34, has been a judge on the hidden identity celebrity singing competition since 2020, but is said to have quit after five series 

Nick said: 'Maya's allegedly been offered the job to replace Rita on The Masked Singer in the Autumn and this will make her fame even more mainstream'

Nick said: ‘Maya’s allegedly been offered the job to replace Rita on The Masked Singer in the Autumn and this will make her fame even more mainstream’

Rita judged alongside Mo Gilligan, Davina McCall and Jonathan Ross, with Joel Dommett as host, with a whopping 10.6M viewers watching the 2021 final. 

MailOnline contacted ITV and Maya’s reps for comment. 

Will Maya Jama move to Netflix?

However in demand Maya reportedly sent her ITV bosses ‘reeling’ back in May after she shared a cryptic snap to Instagram.

The TV personality posted a picture of her drink in a Netflix cup, suggesting that perhaps like fellow stars Amanda Holden and Holly Willoughby she would be joining the streaming giant. 

A source told The Sun the cryptic snap was ‘enough’ to send ITV bosses ‘reeling’ saying: ‘She’s a piping-hot commodity and is justified in feeling proud of meeting with Netflix, but the message it sent was crystal clear — Maya is open to offers,’

Before adding: ‘The fact is ITV probably need her more than she needs them, and she knows it,’

Representatives for Maya and ITV had no comment when contacted by MailOnline. 

However in demand Maya reportedly sent her ITV bosses 'reeling' back in May after she shared a cryptic snap to Instagram

However in demand Maya reportedly sent her ITV bosses ‘reeling’ back in May after she shared a cryptic snap to Instagram

The TV personality posted a picture of her drink in a Netflix cup, suggesting that perhaps like fellow stars Amanda Holden and Holly Willoughby she would be joining the streaming giant

The TV personality posted a picture of her drink in a Netflix cup, suggesting that perhaps like fellow stars Amanda Holden and Holly Willoughby she would be joining the streaming giant 

BGT host Amanda (L) signed a lucrative deal with Netflix to front a brand-new dating show while Holly (R) was confirmed to present new show Bear Hunt

BGT host Amanda (L) signed a lucrative deal with Netflix to front a brand-new dating show while Holly (R) was confirmed to present new show Bear Hunt

BGT host Amanda, 53, signed a lucrative deal with Netflix to front a brand-new dating show 

She has been filming the new show untitled Cheaters: Unfinished Business, which is about love and relationships, this summer in Spain, describing the venture as her ‘dream job.’

Meanwhile This Morning host Holly Willoughby, 43, was confirmed to present new show Bear Hunt and Emma and Matt Willis are preparing to launch the UK’s first season of Love Is Blind. 

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