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Champagne from Aldi and Co-Op ranked top in Christmas taste tests leaving high-end competitors feeling flat

by London Mail
November 18, 2023
in Travel
Reading Time: 5 mins read
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  • Champagnes from Co-op and Aldi have beaten a prestige brand at double price 

By Sean Poulter

Published: 21:18 EST, 17 November 2023 | Updated: 08:09 EST, 18 November 2023

Famous champagne houses will be feeling flat this Christmas as budget supermarket fizz has come out on top in taste tests.

Champagnes from Co-op and Aldi have beaten a prestige brand at double the price in Christmas testing.

And it’s been an especially good festive season for Co-op, which has also placed first for its mince pies. 

The results prove shoppers can celebrate without blowing the budget. Consumer champion Which? asked a panel of four wine experts to blind-taste a selection of fizz.

Following closely behind was Aldi¿s Veuve Monsigny Premier Cru Champagne at £21.99, which received a score of 81 per cent and also earned a Best Buy (stock photo)

Following closely behind was Aldi’s Veuve Monsigny Premier Cru Champagne at £21.99, which received a score of 81 per cent and also earned a Best Buy (stock photo) 

Co-op’s Les Pionniers Champagne, costing £22.75, proved to be a corker, scoring 85 per cent and named a Best Buy. 

The experts praised its smooth creaminess, pleasing freshness and long savoury finish.

Following closely behind was Aldi’s Veuve Monsigny Premier Cru Champagne at £21.99, which received a score of 81 per cent and also earned a Best Buy. 

The panel said this fizz showcased fresh fruit flavours against a ‘savoury backbone’.

These bottles were rated higher than the most expensive champagne the panel tasted. 

It¿s been an especially good festive season for Co-op, which has also placed first for its mince pies (stock image)

It’s been an especially good festive season for Co-op, which has also placed first for its mince pies (stock image)

The £47 Veuve Clicquot Yellow Label Brut Champagne received a score of 77 per cent.

It had a classy and crisp taste, but the judges said there are plenty of cheaper champagnes that were were just as – if not more – delicious.

Other supermarket offerings were a hit with the experts, such as Asda’s Veuve Olivier & Fils Secret de Cave Champagne (£28) and Waitrose’s Brut Champagne )(£21.99). 

Natalie Hitchins, of Which?, said: ‘Our taste tests have found superb supermarket champagnes and cheaper alternatives that deliver on quality and value for money and more than rival a famous champagne house.’

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