A poll of 2,000 adults found that those who enjoy ordering a takeaway spend over £60 a month on getting food delivered
Asda sets up pizza pop-up outside Domino’s
Takeaway lovers splurge an astonishing £51k over a lifetime on ordering in, a recent research has revealed. In a survey of 2,000 adults it was discovered that those who order a takeaway spend over £60 a month on food delivery and given the average adult’s life expectancy is 80 years, this amounts to a total of £51,035.92 each.
The study identified London and Glasgow residents as the biggest takeaway spenders, forking out around £23 per person each week. Fridays emerged as the most popular night to indulge, with 33% treating themselves after a week at work, while 25% prefer Saturdays.
According to the research 53% of adults view a takeaway as a treat to look forward to, with one in three ordering one to celebrate a special occasion.
Despite this, nearly a fifth confess they often have to reheat a takeaway meal after it arrives because it’s gone too cold. Furthermore, despite Pizza topping the list of the most frequently bought takeaway, seven in 10 admit they don’t fully comprehend why they’re so pricy to get delivered.
Over half confessed they would ideally like to have more takeaways than they currently do, much unfortunately can’t afford it. In response, Asda has proposed an alternative to the pricey takeaways Brits are used to.
To promote its £5.98 meal deal for two, the chain has established its own pizza pop-up in Glasgow outside a national pizza takeaway restaurant, urging passers-by to ditch the delivery and consider supermarket instead.
Adam Forster, buying manager for Asda’s Pizza Counter said: “In these tough times, you want to get that takeaway experience without the takeaway cost.
“Whether it’s a Friday night treat or a midweek pick-me-up, ordering in has always been a simple pleasure. However, with rising living costs and tighter household budgets, more and more customers are having to cut back even on the little indulgences they enjoy most.
“It’s a difficult decision, but we believe that shoppers shouldn’t have to compromise.”
Asda, which announced the return of its Rollback proposition in January, has stressed it is committed to lowering the prices across its entire range.
Adam added: “We’re seeing people become much more selective about when and how they order. Instead of spontaneous midweek meals, they’re saving their takeaways for special occasions or sharing the cost with family and friends.
“The love for takeaways hasn’t changed but people are adapting to make sure they can still enjoy them in a way that fits their budget.
“It’s clear that affordability is a growing concern, and businesses in the food industry are listening closely to what customers need.”
