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UK ambulance service pulls X account for allowing ‘offensive’ content not compatible with its values

by London Mail
August 17, 2024
in News
Reading Time: 6 mins read
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By Brendan Carlin and Dolly Busby

Published: 18:04 EDT, 17 August 2024 | Updated: 18:04 EDT, 17 August 2024

An ambulance service has suspended its accounts on social media site X for allowing the ‘perpetuation of unacceptable and offensive content’.

North East Ambulance Service suggested that some content on Elon Musk‘s site, formerly known as Twitter, was now not compatible with its values.

Spokesman Mark Cotton said: ‘We feel strongly that the failure to police content on X allows the perpetuation of unacceptable and offensive content, which has seen a sharp rise in hate speech and misinformation that is not consistent with our values.’

‘We expect our staff to uphold our values and standards when representing our service and equally we should uphold those same values and standards when using social media.’

He added: ‘Social media platforms can be contentious, but we will continue to use Facebook, Instagram and LinkedIn where we have a large following.’

North East Ambulance Service has suspended its accounts on social media site X for allowing the 'perpetuation of unacceptable and offensive content' (file image)

North East Ambulance Service has suspended its accounts on social media site X for allowing the ‘perpetuation of unacceptable and offensive content’ (file image)

It suggested that some content on Elon Musk's site, formerly known as Twitter , was now not compatible with its values

It suggested that some content on Elon Musk’s site, formerly known as Twitter , was now not compatible with its values

North East Ambulance Service posted to announce the suspension, while its bio reads: 'This account has been suspended because the X platform is no longer aligned with our values'

North East Ambulance Service posted to announce the suspension, while its bio reads: ‘This account has been suspended because the X platform is no longer aligned with our values’ 

A post on the platform announcing the suspension read: ‘We have suspended this account because the X platform is no longer consistent with our values as an NHS emergency service.’

North East Ambulance Service urged followers to keep up with them on Facebook, Instagram and LinkedIn.

Separately, Global, the UK’s largest radio company, has told its staff not to plug Elon Musk’s social media platform on-air, following the tech tycoon’s incendiary posts during the recent riots.

The Mail on Sunday has been told by insiders at Global – which owns Heart, Capital, LBC and Radio X – that production staff have been instructed not to ask listeners to tweet its stations or mention X when broadcasting

One source, who works at Global, said: ‘We were told not to plug Twitter on any of our shows.’

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