Sustainable investing has a lot of tailwinds and I’m confident it will continue to grow over the long-term. Demographic patterns and generational shifts are having an impact. Whilst investors of all ages have an interest in this area, there has generally been the most interest from Gen Z who are typically in the quite early stages of saving and investing. However, we are also seeing older cohorts becoming much more interested, partly due to the great inter-generational wealth transfer effects, and also because they increasingly recognise the vested interests they have in the long-term future – often in the form of children, grandchildren and great grandchildren. Even self-confessed petrol head and climate change antagonist Jeremy Clarkson has been changing his tune recently, recognising the dangers we are facing – if that’s not a giant flashing sign of the changing times, I don’t know what is!
