Facebook will now be known as “Meta”, Mark Zuckerberg announced on Thursday as he tries to shift focus away from its controversial social network and on to its future technologies.
Speaking in a video on Facebook, the chief executive revealed details of the company’s “metaverse” project, an attempt to combine social media, video calls, gaming, entertainment and working from home into an immersive virtual reality world.
Mr Zuckerberg said: “From now on we are going to be metaverse-first, not Facebook first… I hope people around the world will come to know the Meta brand.
He added: “We believe the metaverse will be the successor to the mobile internet.”
The company will be reorganised into an overarching “Meta” business, with the Facebook app and Instagram split from its developing metaverse technology.
Mr Zuckerberg also said consumers would ultimately no longer need a Facebook account to access its product. That is a substantial shift away from the product that has made him one of the world’s richest people and pushed Facebook to a value of almost $1tn.
However, critics have accused Mr Zuckerberg of using the rebrand as an attempt to deflect from problems that exist on Facebook, such as hate speech and disinformation, and on to future products that may take years to come to fruition.
Leaked documents have revealed what Facebook knew about online harms on its apps, such as its impact on teenagers’ mental health. In Westminster, MPs accused the company on Thursday at a hearing of losing “sight of its moral compass in pursuit of billions of pounds”.
In his sweeping vision for Meta, Mr Zuckerberg said the metaverse would enable users to engage with the internet in “completely immersive ways. Instead of looking at a screen, you will be in these experiences,” he added.
