Labubu dolls, BuzzBallz and retinol top the list of the most popular items snapped up on Just Eat – but also some very iconic Noughties snacks
Some nostalgic lunchbox snacks are more popular than ever(Image: )
Labubu dolls, BuzzBallz and retinol top the list of the most popular items snapped up on Just Eat.
Gone are the days of just ordering takeaways on the Just Eat app, with the delivery platform’s annual 2025 trends report revealing exactly what people are splashing out on.
It reveals a sharp rise in demand across non-traditional categories including viral snacks, ready-to-drink cocktails, toys and skincare.
Retinol, Labubu dolls and BuzzBallz are just some of the most popular purchases in the last year.
Ready-to-drink cocktails BuzzBallz surged by 1,055%, while Dubai chocolate jumped by an eye-watering 2,684%.
Labubu dolls saw an 850% increase, while anti-ageing skincare favourite retinol rose by 590%.
From noughties nostalgia and the rise of K-beauty to viral TikTok food trends and Hyrox-mania, cultural influences have played a major role in shaping what the nation is ordering.
Drawing on Just Eat’s order data and consumer research of 2,000 adults, the report found that a third (32%) of Brits have been inspired by ’00s childhood trends this year, while 18% have embraced retro snacking.
Orders of packed-lunch classics Cheestrings and Dairylea Lunchers soared by 143% and 47% respectively, both staples that defined a generation’s childhood.
Even alcopops made a comeback, with Bacardi Breezers increasing by 1,519%.
TikTok’s influence on food trends shows no signs of slowing, with a third (32%) saying trends on the app make them more likely to discover new global foods.
Orders of Dubai Chocolate-inspired products rose by 2,684% in 2025, while orders of Japanese-inspired matcha products, such as Matcha Mochi and Matcha Mojito, increased by 120%.
Wellness was also a high priority, with a surge in performance-enhancing products including electrolytes, up 1,021%, and high-protein food and drink up 82%.
Fuelled by 2025’s Hyrox and marathon boom, one in 10 Brits (11%) said they’d jumped on the fitness bandwagon by experimenting with creatine and green powders.
Beauty purchases also rose, with products delivered straight from Boots on Just Eat proving particularly popular.
On-demand skincare favourites such as retinol continued to climb, while collagen products increased by 240%.
Looking ahead, trends forecaster Dr Morgaine Gaye predicts that mood-enhancing drinks will shape orders in 2026.
With anxiety and sleep issues on the rise, particularly among Gen Z, she suggests wellness brands will increasingly promote ‘mood’ as a key selling point.
Nose-breathing is also expected to gain traction, driven in part by TikTok, as interest grows in how proper breathing can support performance, sleep and recovery.
Nasal tape for fitness and night-time benefits will be a must-have for wellness hacks in 2026 and available with Just Eat.
On the flipside, trends likely to decline include caffeine, as non-caffeinated alternatives rise, and eating out.
More people are hosting viewing parties, inviting friends over and enjoying social moments around food and drink at home – helping them save money and manage spending.
With Just Eat’s on-demand delivery, it’s easier than ever to get the latest food trends, grocery essentials and beauty must-haves delivered straight to your door.
