London Mail
  • Home
  • World
  • News
  • Opinion
  • Business
  • Tech
  • Science
  • Sports
  • Lifestyle
  • Health
  • Motering/Cars
  • More
    • Entertainment
    • Travel
    • Crypto
    • Food
    • Home Improvment
      • Real Estate
    • Press Release
No Result
View All Result
  • Home
  • World
  • News
  • Opinion
  • Business
  • Tech
  • Science
  • Sports
  • Lifestyle
  • Health
  • Motering/Cars
  • More
    • Entertainment
    • Travel
    • Crypto
    • Food
    • Home Improvment
      • Real Estate
    • Press Release
No Result
View All Result
London Mail
No Result
View All Result
Home Motering/Cars

Volvo’s Strategic Pivot – The Bournemouth Observer

by London Mail
November 19, 2023
in Motering/Cars
Reading Time: 2 mins read
0
SHARES
Share on FacebookShare on Twitter

A Shift to SUV-Only Sales in the UK

In an audacious move that demonstrates both foresight and adaptability, Volvo has announced that it will exclusively focus on SUVs in the UK, discontinuing its entire line of saloon and estate cars. Models such as the Volvo S60 saloon and the Volvo V60 and V90 estates have followed the earlier removal of the S90 saloon.

Despite this shift, Volvo’s special vehicles division will continue to provide bespoke vehicles to the UK’s emergency services, such as various police forces. These vehicles, specifically designed for high performance and upgraded capacity, will carry on the production of the S90, V60, V90, and their Cross Country variants.

Volvo’s reputation for safety and innovation has long set it apart in the automotive industry. From pioneering the three-point seat belt to embracing cutting-edge technology, the Swedish brand has consistently led the way.

Understanding Market Trends and Commitment to Excellence

This pivot towards SUVs is no random choice; it’s a calculated decision reflecting a deep understanding of market trends. With its most popular SUV model outselling its entire saloon and estate range by an impressive margin of nearly 70% in the first half of 2023, Volvo’s strategic move makes perfect sense.

Volvo’s decision to go SUV-only in the UK is more than just a response to consumer demand; it’s a bold affirmation of a brand that continually seeks excellence. By embracing what consumers want, Volvo ensures that it remains at the forefront of the industry. The continued production of specialised vehicles for emergency services underscores the brand’s trustworthiness and societal commitment. It’s a testament to a company that goes beyond selling cars, aligning itself with safety, efficiency, and societal well-being.

In a landscape where driving transcends mere transportation, Volvo continues to demonstrate that it’s about the experience, safety, and innovation that makes each journey significant. The shift to an SUV-only line in the UK is not merely a business decision but a strong and visionary statement from a brand with a clear sense of direction. Volvo’s unwavering focus on quality and innovation once again proves why it remains a respected name in automotive excellence. It’s a move that’s not just about driving but about defining what driving should be.

Driving conversations about cars: The Bournemouth Observer Motoring.

Source link

Related Posts

2023 Hyundai Santa Fe SUV
Motering/Cars

2023 Hyundai Santa Fe SUV

November 29, 2023
Unearthing the Hidden Driving Hazards
Motering/Cars

Unearthing the Hidden Driving Hazards

November 24, 2023
A Comprehensive Guide to Electric Vehicle Ownership
Motering/Cars

A Comprehensive Guide to Electric Vehicle Ownership

November 19, 2023
Next Post
The Iconic Journey of the Jaguar Mk2

The Iconic Journey of the Jaguar Mk2

A Comprehensive Guide to Electric Vehicle Ownership

A Comprehensive Guide to Electric Vehicle Ownership

Hidden messages, and how to find them

Hidden messages, and how to find them

Recommended

Hogwarts Legacy mod support release date and time for magical new feature | Gaming | Entertainment

Hogwarts Legacy mod support release date and time for magical new feature | Gaming | Entertainment

7 months ago
Our immigration policy needs more thought

Our immigration policy needs more thought

2 years ago
The UK’s 20 most beautiful villages, according to travel photographers, from Cornish fishing hamlets to Scottish coastal gems. Don’t agree with the order? Vote for YOUR favourite in our poll…

The UK’s 20 most beautiful villages, according to travel photographers, from Cornish fishing hamlets to Scottish coastal gems. Don’t agree with the order? Vote for YOUR favourite in our poll…

1 year ago
Sadiq Khan bans electric scooters from London’s Tube, trains and buses over fire risk

Sadiq Khan bans electric scooters from London’s Tube, trains and buses over fire risk

2 years ago

Categories

  • Business
  • Crypto
  • Entertainment
  • Food
  • Health
  • Home Improvment
  • Lifestyle
  • Motering/Cars
  • News
  • Opinion
  • Press Release
  • Real Estate
  • Science
  • Sports
  • Tech
  • Travel
  • World
No Result
View All Result

Highlights

‘Masterpiece’ Netflix crime drama adaptation hailed ’superb’ as it debuts | Films | Entertainment

Urgent health warning as drinking water left in your car could be poisoning your body slowly over time

Hawaiian shirts, fanny packs and awful mispronunciations. Americans are driving Brits mad with outrageous social faux pas… have YOU done these?

‘I asked chefs which kind of olive oil is best and they all said the same thing’

Anyone with olive oil in their kitchen urged to avoid ‘mistake’ which can ruin taste

Carlos Alcaraz breaks his silence on dramatic new haircut – as bemused Rory McIlroy gives his verdict

London Mail

London Mail | Stay Informed, Stay Inspired ©2025, All rights Reserved

Navigate Site

  • Home
  • About
  • Advertise
  • Contact

Follow Us

No Result
View All Result
  • Home
  • Tech
  • News
  • Business
  • Science
  • Health
  • Sports
  • Lifestyle
  • Travel
  • Opinion

London Mail | Stay Informed, Stay Inspired ©2025, All rights Reserved